Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

Celebrating trailblazing Women: Margie Samuels

 Get to know the woman who made her mark on Maker’s Mark

Celebrating trailblazing Women: Bessie Williamson

Meet the pioneering woman who secured the future of Laphroaig 

Celebrating brilliant women in our industry

Let’s call out gender inequality together - from challenge comes change.

The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

The Toki Series

The newest addition to Suntory’s whisky portfolio – Toki – makes its debut in India and for many who like their Japanese malts and blends, Bill Murray’s iconic quote holds good for the drams in their glass – ‘For relaxing times, make it Suntory time’!

The Roku Gin Series

There is no doubting the fact that Gin is IN! And HOW! In a country that has had a long drawn love affair with its drams of whisk(e)y, Gin has been a disruptor. It is back on everyone’s list of favourites and is in everyone’s glass. Kanpai!

The Jim Beam Black Series

In a country with an ever-increasing fan base for Bourbon Whiskey, four of India’s top industry mentors and bartenders come together to talk about their love for the category – all over a great dram of Jim Beam Black Extra Aged Bourbon Whiskey.


Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.


The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.


We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day