WELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together.
Our passion is our purpose – share yours with us!
IndiaMeet Arina Suchde
Health-focused chef, mixologist and consultant Arina, talks about the challenges women face in the male dominated hospitality industry.
IndiaMeet Cindy Lalramngaihzuali
We caught up with Cindy to hear about her experiences as a woman in the hospitality industry.
The Blends of The World
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.
In the world’s largest whisky market, scores of Indians have discovered the joys of Scottish whisky. But if there is a regional style that they are partial to – it must be the peaty whiskies from Islay!
The newest addition to Suntory’s whisky portfolio – Toki – makes its debut in India and for many who like their Japanese malts and blends, Bill Murray’s iconic quote holds good for the drams in their glass – ‘For relaxing times, make it Suntory time’!
There is no doubting the fact that Gin is IN! And HOW! In a country that has had a long drawn love affair with its drams of whisk(e)y, Gin has been a disruptor. It is back on everyone’s list of favourites and is in everyone’s glass. Kanpai!
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
