Choose Your Language

Change your default language.

WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

Navigating India’s burgeoning cocktail scene

India has raised the bar when it comes to the hospitality industry, with a fresh focus on novel experiences and quality.

Tippling Club, Singapore

The Blend talks with Joe Schofield & Chef Ryan

Trash Tiki: Power of Locality Tour

Kelsey Ramage & Iain Griffiths, educating bartenders on anti-waste.

The Blends of The World

  The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

Dandelyan

Inspired by the great botanists, fruit hunters and bon vivants who would bring back new tastes from foreign lands, the bar takes a modern approach to this pursuit.

Fancy Free

Three fanciful, free, genius (let’s be honest, somewhat mad but in a good way) legends of the industry are the masterminds that brought you Fancy Free.

Joe Schofield

Joe Schofield, one of the global bar industry’s more recognised names, receiving not one, but two awards for his talents in 2018.

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day