WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

Jim Beam Welcome Sessions present Wolf Alice

Returning our favourite bands to the independent venues they’ve missed the most.

Jim Beam Welcome Sessions presents Fontaines D.C.

Returning our favourite artists to the independent venues they miss the most

Jim Beam Welcome Sessions present José González 

Returning our favourite bands to the independent venues they’ve missed the most

The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

the ēe series

Monica Berg and Alex Kratena of London’s Tayēr + Elementary on the three pillars of successful brand building: Establish, Evolve, Engage, and a little Hustle Magic.

Define your Signature - Interactive Workshop

Moe Aljaff and Johannes Möhring talk about defining your signature style in the bar context.

Growing drinks in the Modern Bar with Sam Egerton and Friends

Within each episode, you’ll discover a new way to Craft Cocktails, as well as Education on Basic Gardening Etiquette, Foraging, Seasonality, the World of Bee’s and Garden to Glass recipes.

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day