In collaboration with House of Suntory, join us to explore four pillars of Japanese Hospitality.
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Join us on a journey of influential books in bartending, with Sipsmith’s Master Distiller and legendary drinks historian, Jared Brown
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Putting the martini maestros in the hot seat with Meimi Sanchez.
Learn MoreHow to build a brand with Alex Kratena and Monica Berg.
Watch VideoWELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together.
Our passion is our purpose – share yours with us!
Peeps & Places Returning our favourite bands to the independent venues they’ve missed the most.
Returning our favourite artists to the independent venues they miss the most
What's Hot Returning our favourite bands to the independent venues they’ve missed the most
The Blends of The World
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.
Omotenashi - The Art of Japanese Hospitality
Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!
the ēe series
Monica Berg and Alex Kratena of London’s Tayēr + Elementary on the three pillars of successful brand building: Establish, Evolve, Engage, and a little Hustle Magic.
Define your Signature - Interactive Workshop
Moe Aljaff and Johannes Möhring talk about defining your signature style in the bar context.
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
