WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

Global

The ambiguous power of social media in our industry

Keila Urzaiz de Calignon, bartender at Satan’s Whiskers, shares her experience of the online world. And why it matters to our industry.  

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Global

Masa Urushido on The art of Omotenashi

In collaboration with House of Suntory, join us to explore four pillars of Japanese Hospitality.

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Global

MEET THE 25 SHORTLISTED APPLICANTS

Win a once-in-a-lifetime opportunity to work with some of the world’s best bars. Introducing The 50 Best Bars The Blend Scholarship.

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The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

Make Your Mark

Amanda Humphrey give us a behind the scenes tour around Starhill Farm, Maker's Mark distillery, to learn how they are raising the bar through its innovative sustainability practices.

Omotenashi - The Art of Japanese Hospitality

Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!

the ēe series

Monica Berg and Alex Kratena of London’s Tayēr + Elementary on the three pillars of successful brand building: Establish, Evolve, Engage, and a little Hustle Magic.

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day