Why digital is here to stay post COVID-19
What does the future of hospitality look like in a post-pandemic world?
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Our Virtual World
Our global mentors are bringing you new experiences to learn, be inspired and connect.
Learn MoreLondon Cocktail Week is back!
The infamous drinks festival returns and this year, it will be a month long.
Learn MoreRise Above
A message from our industry experts - take out time to better yourselves and remember we're all in this together!
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WELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together.
Our passion is our purpose – share yours with us!
Industry News 
As the UK starts to emerge out of lockdown – is there a light at the end of the tunnel?
We take a look at how the industry in Australia has dealt with restrictions lifting.
The Blends of The World
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.
'Bartender Admin' with Joe Schofield
Exploring important topics beyond the bar with Joe Schofield, International Bartender of the Year 2018 and co-founder of SCHOFIELD’S BAR.
BYRDI at Home
Modern Bartending Workshops for the home bartender with Luke Whearty, BYRDI (Melbourne, Australia).
Dandelyan
Dandeylan take you on a MODERN BOTANY flavour journey, allowing your mind to be exposed to the creativity behind the concepts that makes their menu worldly recognised!
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
Master Your Craft
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
Be Inspired
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
Experience the Community
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
