WELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together.
Our passion is our purpose – share yours with us!
GlobalIntroducing the Unexpected Flavours with Laphroaig 10
Join us on a mission to create the perfect serve with Chloe-Rose Crabtree and Jason-Candid Knüsel.
GlobalJim Beam Welcome Sessions presents Fontaines D.C.
Returning our favourite artists to the independent venues they miss the most
GlobalJim Beam Welcome Sessions present José González
Returning our favourite bands to the independent venues they’ve missed the most
The Blends of The World
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.
Amanda Humphrey give us a behind the scenes tour around Starhill Farm, Maker's Mark distillery, to learn how they are raising the bar through its innovative sustainability practices.
Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!
Monica Berg and Alex Kratena of London’s Tayēr + Elementary on the three pillars of successful brand building: Establish, Evolve, Engage, and a little Hustle Magic.
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
