12 years after opening, Sipsmith Gin is working towards a more sustainable future.
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What does it mean to be iconic? We talk to Shingo Gokan, Asia’s 50 Best Bars Industry Icon, to find out.
Learn MoreHow to build a brand with Alex Kratena and Monica Berg.
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Introducing Jim Beam Welcome Sessions, in collaboration with musicians and independent venues. Introducing Jim Beam Welcome Sessions, in collaboration with musicians and independent venues.
Learn MoreReturning our favourite artists to the independent venues they miss the most
Learn MoreWELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together.
Our passion is our purpose – share yours with us!
Peeps & Places We have a virtual chat with agave queen, Megs Miller.
We have a chat with Rebekkah Dooley about Discard the Zine
We sat down to chat to Joe and Daniel Schofield on the opening of SCHOFIELD’S BAR
The Blends of The World
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.
the ēe series
Monica Berg and Alex Kratena of London’s Tayēr + Elementary on the three pillars of successful brand building: Establish, Evolve, Engage, and a little Hustle Magic.
Define your Signature - Interactive Workshop
Moe Aljaff and Johannes Möhring talk about defining your signature style in the bar context.
Growing drinks in the Modern Bar with Sam Egerton and Friends
Within each episode, you’ll discover a new way to Craft Cocktails, as well as Education on Basic Gardening Etiquette, Foraging, Seasonality, the World of Bee’s and Garden to Glass recipes.
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
