WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by hospitality for hospitality, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

 

Global

KICKOLOGY

The new collaboration between Kickboxing World Champion Arnold Oborotov x The Blend x industry icon Remy Savage

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United Kingdom

KICKOLOGY 2023

Come & experience the new collaboration between Kickboxing World Champion Arnold Oborotov x The Blend x industry icon Remy Savage.

Global

Bar Essentials by Iain McPherson & Moe Aljaff

Iain McPherson & Moe Aljaff presents you Blend World!

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Global

WORLD BARTENDER DAY 2023

This World Bartender Day celebrate the beautiful craft of bartending and some of the inspiring stories from our industry!

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The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

World Bartender Day 2023

This World Bartender Day celebrate the beautiful craft of bartending and some of the inspiring stories from our industry!

25 Shortlisted Cocktails!

Our Top 25 Shortlisted Finalists created a cocktail inspired by the theme #FuturePositive which heroes a local ingredient. Check their recipe to discover new flavors from around the globe, which will spark your curiosity!

Omotenashi - The Art of Japanese Hospitality

Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day