WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

The Digital Age

We live in an age of vanity.

Tippling Club, Singapore

The Blend talks with Joe Schofield & Chef Ryan

Trash Tiki: Power of Locality Tour

Kelsey Ramage & Iain Griffiths, educating bartenders on anti-waste.

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day