WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

Spirited Awards Top 10 Nominations Announced

The Tales of the Cocktail Spirited Awards may look a little different this year, but we’re delighted for the talented teams and individuals who have been shortlisted this week for the 14th annual awards.

Your go-to guide to 2020 trade shows

A handy guide to this year’s trade shows – we keep on top of the latest updates, so you don’t have to!

Are hospitality lockdown trends here to stay?

What does the future of hospitality look like in a post-pandemic world?

The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

'Bartender Admin' with Joe Schofield

Exploring important topics beyond the bar with Joe Schofield, International Bartender of the Year 2018 and co-founder of SCHOFIELD’S BAR.

BYRDI at Home

Modern Bartending Workshops for the home bartender with Luke Whearty, BYRDI (Melbourne, Australia).

Dandelyan

Dandeylan take you on a MODERN BOTANY flavour journey, allowing your mind to be exposed to the creativity behind the concepts that makes their menu worldly recognised!
 

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day