Laphroaig Celebrates World Bartender Day

Summary

We want to celebrate all the creative bartenders in our community with an exclusive event in Munich.

Event Details

2 Mar, 2020

Call Soul - Breaking Bar

Biedersteiner Str. 6, 80802 Munchen

In light of  World Bartender Day we want to celebrate an entire profession. Therefore, Laphroaig invites you to an inspiring event series in Berlin, Munich and Cologne. Besides cocktails and conversations we have invited a copywriter who will teach you some creative techniques to help you with cocktail name creation. Please note: the event will be held in German.

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Laphroaig History

On the far edge of the Scotch whisky map, it's supposed that the art of distillation was first brought to Islay by Irish monks. Being remote, it’s an art that flourished in the hands of the islanders, whose illegal operations tested the resolve and means of the tax man. Eventually, the law relaxed, various whisky makers set up legitimate distilleries, among them a pair of farmers, Donald and Alexander Johnston, who in 1815 founded their distillery on the island’s south coast. Laphroaig, so called after its location, ‘broad hollow by the bay.’ It would remain in family hands for the next 139 years.

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