Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We are bartending community – where emerging, professional and master bartenders join together.

Our passion is our purpose – share yours with us

Roku Gin - Exclusive Gin Partner of “The World’s 50 Best Bars”

The World’s 50 Best Bars were announced last week, and Beam Suntory are thrilled to announce ROKU Japanese Craft Gin as the official Gin Partner!

The Digital Age

We live in an age of vanity.

Clumsy, but Classy

An in depth look into the Athenian venue, The Clumsies.

The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

Define your Signature - Interactive Workshop

Moe Aljaff and Johannes Möhring talk about defining your signature style in the bar context.

Growing drinks in the Modern Bar with Sam Egerton and Friends

Within each episode, you’ll discover a new way to Craft Cocktails, as well as Education on Basic Gardening Etiquette, Foraging, Seasonality, the World of Bee’s and Garden to Glass recipes.

'Bartender Admin' with Joe Schofield

Exploring important topics beyond the bar with Joe Schofield, International Bartender of the Year 2018 and co-founder of SCHOFIELD’S BAR.


Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

What we do? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

Who are we?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.