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Cookie Policy

Beam Suntory Inc. ("we"; "us"; "our") respects your privacy and is committed to protecting your personal information at all times in everything we do.

I. What is a cookie

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

II. Types of cookies

We use cookies and other tracking technologies for the following purposes:

  • Verifying that you are of legal drinking age;
  • Assisting you in navigation and remembering your site preferences;
  • Assisting in registration to our events, account login, and your ability to provide feedback;
  • Providing secure online shopping functionality;
  • Analyzing your use of our products, services or applications;n
  • Assisting with our promotional and marketing efforts (including behavioral advertising);
  • Optimizing the performance of our website.die Leistung unserer Website zu optimieren.

Our website is scanned with a cookie scanning tool regularly to maintain a cookie list that is as accurate as possible. We classify cookies in the following categories:

  • Strictly Necessary Cookies
  • Performance Cookies
  • Functional Cookies
  • Targeting Cookies
  • Social Media Cookies

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, verifying that you are above the minimum legal age to purchase alcohol, shopping cart functionality or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store directly identifiable personal information.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preferences, the region you are in or products that you have recently viewed) and provide services you have asked for (such as watching a video, leaving public comments, or using contact forms). They may be set by us or by third party providers whose services we have added to our pages. For example, we use Vimeo as an embedded video player which stores cookies on your device. An anonymized ID is set by the cookie and used by Vimeo to make improvements and report their performance. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies

These cookies may be set through our site by our advertising partners (including DoubleClick, YouTube, Google, Facebook). They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly identifiable personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising and although the amount of ads you see will not decrease, they will only be less relevant to you.

Social Media Cookies

These cookies are set by a range of social media services that we may add to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

III. Cookies Management

You can manage your consent to each category of cookies (except strictly necessary cookies) in your Privacy Preference Center which can be accessed here:

Your device and your browser may also give you the ability to control and manage the use of cookies. We recommend that you check your browser's help page. Find out how to manage your cookies using the most popular browsers below:

Configure cookies in Internet Explorer

Configure cookies in Firefox

Configure cookies in Chrome

Configure cookies in Safari

IV. Further information and how to contact us

Please see our Privacy Policy for more information on how we process personal data and your rights under data protection legislation.c

Privacy Policy dpo@beamsuntory.com