Rise Above

A message from our industry experts

"In times of great stress or adversity, it’s always best to keep busy, to plow your anger and your energy into something positive " - These immortal words by Lee Iacocca, the visionary automaker of the past century, hold true across any industry. As we come to terms with the effects of COVID-19 across the industry, we understand that the times can be difficult. But it is in the very nature of the human spirit to rise above the everything else when it is tested.
 
We are proud of the industry we belong to and of each one of you who make this such a great industry to be in. As you spend time at home with your families and your loved ones, keeping safe and healthy, we reached out to some our industry mentors to come forth with their bits of advice on seeing through these testing times. Many of us in the Indian industry (and also working abroad) would have been trained by them. We hope that you will find value in their advice.
  
We have also launched a ‘Learn & Earn’ program for bartenders through our ‘The Blends of India’ online modules  to make sure that your learning and journey doesn’t stop during these times. Join us for fun and informative sessions on our brands, categories and drinks and also stand to win loads of prizes during these sessions. If you are interested in attending any of these modules, our Beam Suntory India sales colleagues will be in touch with you to facilitate your participation in these sessions conducted online via Zoom.                                                                                                                                                                

We can’t wait to come see all of you when every thing is back to normal and raise a toast with you!