WELCOME TO THE BLEND
BE INSPIRED TO MASTER YOUR CRAFT
Created by hospitality for hospitality, The Blend is an innovative & inspiring trade engagement program, brought to you by Beam Suntory. We like to think of ourselves as a hospitality community – where emerging, professional and master bartenders, wait staff, hosts, barbacks and chefs join together.
Our passion is our purpose – share yours with us!
AustraliaReturning from its hiatus. The Perfect Blend 2023 is (finally) back!
A new challenge has been set with an exciting new prize.
AustraliaAcid-Adjusting Liquids for Cocktails
Kurtis Bosley(AUS) talks about experimenting with acidity
AustraliaFor the boundary-pushing Joe Schofield, great drinks begin with classic cocktail bones
Read how the award-winning bartender approaches classic and contemporary drinks.
ONLINE LEARNING
The Blend brings you the world’s best in the industry to inspire you to be creative in your craft through The Blends of the World via virtual masterclasses and exclusive content.
Exploring Star Hill Farm with Maker’s Mark Education Manager, Amanda Humphrey.
The Blends of the World has partnered with the ABOUT TIME crew to take you the behind the scenes on what it takes to open your own venue!
Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!
Our Categories
With a heritage that dates back centuries, Beam Suntory, as a world leader in premium spirits, showcases unparalleled expertise in a diverse selection of categories.
Our Brands
Beam Suntory brands have been bringing people together for more than 200 years. Our world-renowned bourbons, Japanese whiskies, single malt scotches, tequilas and cognac are perfect for any occasion.
WHY JOIN THE BLEND?
Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.
WHAT WE DO?
The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.
WHO ARE WE?
We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.
» Interactive Workshops
» Brand Masterclasses
» Geek Out! with hidden brand stories
» Global Industry Trends
» Extensive Cocktail Library
» Access to Industry Mentors
» Brand Immersion Events
» Cocktail Competitions
» Industry Events
» Good Old-Fashioned Fun
» BARFLY Digital Magazine
» News from Around the World
» Growing for Good Community Events
» World Bartender Day
