WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by hospitality for hospitality, The Blend is an innovative & inspiring trade engagement program, brought to you by Beam Suntory. We like to think of ourselves as a hospitality community – where emerging, professional and master bartenders, wait staff, hosts, barbacks and chefs join together.

Our passion is our purpose – share yours with us!

Omotenashi awaits!

Scholars, we’re excited to announce our next round of events across Australia, bringing you the insights around the craftsmanship of our House of Suntory brands HAKU, ROKU & TOKI and the art of Japanese hospitality, Omotenashi.

Australia

Fred B. Noe Distillery + Freddie Noe

Whilst you and I sank further into the couch during COVID, simultaneously descending further and further into streaming service twilight zones, Jim Beam Distillers quietly unveiled a brand-new distillery as well as announcing the 8th Master Distiller in the company’s history.

Learn more >
Australia

Meet the 2022 Rookie of the Year!

Martin McConnell, Frogs Hollow Saloon, Wins Rookie of the Year at the Bartender Magazine, Australian Bar Awards.

Learn more >

ONLINE LEARNING

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft through The Blends of the World via virtual masterclasses and exclusive content.

MAKE YOUR MARK WITH AMANDA HUMPHREY

Exploring Star Hill Farm with Maker’s Mark Education Manager, Amanda Humphrey.

About Time - Ever Dreamt About Owning Your Own Bar?

The Blends of the World has partnered with the ABOUT TIME  crew to take you the behind the scenes on what it takes to open your own venue!

OMOTENASHI - THE ART OF JAPANESE HOSPITALITY

Join us on an exploration of Japanese hospitality with House of Suntory, and Masa Urushido!

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day