WELCOME TO THE BLEND

BE INSPIRED TO MASTER YOUR CRAFT

Created by bartenders for bartenders, The Blend is an innovative & inspiring bartender engagement program, brought to you by Beam Suntory. We like to think of ourselves as a bartending community – where emerging, professional and master bartenders join together. 

Our passion is our purpose – share yours with us!

World Bartender Day 2021

Let’s start the New Year off with a bang!

This year, The Blend is celebrating World Bartender Day a little differently…with a gift just for YOU! 

The IDEA LAB finalists are revealed!

With submissions closed, the extensive judging panel were put to work, and now the shortlisted finalists can finally be revealed.

Maybe Sammy × The Connaught

Maybe Sammy × The Connaught

The Blends of The World

The Blend brings you the world’s best in the industry to inspire you to be creative in your craft.

Growing drinks in the Modern Bar with Sam Egerton and Friends

Within each episode, you’ll discover a new way to Craft Cocktails, as well as Education on Basic Gardening Etiquette, Foraging, Seasonality, the World of Bee’s and Garden to Glass recipes.

'Bartender Admin' with Joe Schofield

Exploring important topics beyond the bar with Joe Schofield, International Bartender of the Year 2018 and co-founder of SCHOFIELD’S BAR.

BYRDI at Home

Modern Bartending Workshops for the home bartender with Luke Whearty, BYRDI (Melbourne, Australia).

WHY JOIN THE BLEND?

Established in Australia 33 years ago, The Blend (formally known as Club Suntory) is a trade engagement program designed to engage and inspire the bartender community around the world.

WHAT WE DO? 

The Blend supports and celebrates the bartender at every stage of their career; uniting and nurturing emerging, professional & master bartenders.

WHO ARE WE?

We are a blend of passionate storytellers, iconic brands, inspiring talent & industry innovation.

Master Your Craft

»  Interactive Workshops

»  Brand Masterclasses

»  Geek Out! with hidden brand stories

»  Global Industry Trends

»  Extensive Cocktail Library

Be Inspired

»  Access to Industry Mentors

»  Brand Immersion Events

»  Cocktail Competitions

»  Industry Events

»  Good Old-Fashioned Fun

Experience the Community

»  BARFLY Digital Magazine

»  News from Around the World

»  Growing for Good Community Events

»  World Bartender Day